NCVO ICT Foresight

At our recent roundtable discussion on social networking we discussed how VCOs can use ICTs to engage supporters in new ways, rather than just asking them to give money. We think there’s probably a report to be written on ICT and fundraising that looks beyond online giving mechanisms and explores how ICT can help to build a more meaningful, transparent and sustainable relationship with supporters and donors.

This post from the Stanford Social Innovation Review blog makes very similar points and has some interesting case studies.

March of Dimes’ phenomenally successful www.shareyourstory.org now is home to over 13,000 short stories and 1,000 blogs by parents of premature children. March of Dimes is able then to approach these community members during fundraising or petition drives and ask them to give back to March of Dimes.

Engaging users by providing tools to help the users tell their stories doesn’t need to cost much or require much technology–check out these videos about living conditions in the favellas made by illiterate Brazilian kids at www.amplifiedvoices.org. The kids were given a couple of hours of training with a camcorder, and an Imac to edit the films themselves.

Does anyone know of some good examples in the UK?

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